Best Buy just dropped a fresh round of early Black Friday Doorbusters, and the headline is hard to miss: LG OLED TVs at half price. The new 3-day sale went live today, Friday, November 13, and runs through Sunday, November 15, landing on top of the retailer's Week 2 early Black Friday deals that started earlier this week.
The timing was not a surprise to deal watchers. 9to5Toys had predicted Best Buy would roll out new Doorbusters every Friday ahead of Black Friday, and that is exactly what happened here. What is new is the depth of the cuts: several of the biggest TV discounts of the season so far, plus a PS5 storage deal, a smart speaker at an all-time low, and a stack of smaller doorbusters across laptops, audio, and appliances.
The TV deals are the headline
Start with the LG 55-inch B6E Series OLED 4K TV at $699.99, half off its regular price. CNET calls it the standout of the sale, and notes the deal ends November 15. The B6E is an entry-level 2026 model, a variant of the standard B6 with the same display and processor but a simpler remote, which is an easy trade at $700 for an OLED panel.
The step-up options are just as sharp. The LG 55-inch C6 OLED evo is $999.99, a $1,000 saving and also half price, while the smaller 48-inch B6 OLED is $599.99, down $600. At the top end, the LG 65-inch G6 OLED is $1,999.99 after a $1,400 cut, and Best Buy is throwing in free wall installation, with a compatible wall mount included.
For anyone building a living room around one of these, the message is the same as every year: OLED prices this low rarely survive until Black Friday itself, and Best Buy says its doorbuster quantities are limited. Once the allotted stock is gone, the deal is gone, even if the sale window is still open.
Gaming, storage, and the smart home
The second-best deal in the drop is for PlayStation 5 owners. The WD_BLACK 2TB internal SSD with heatsink, the drive made to slot straight into a PS5, is $299.99 after a 50 percent cut. With game installs routinely passing 100GB, 2TB of extra space at half price is the kind of purchase that pays for itself the first time you do not have to delete a game to install another one. Video game accessories are up to 50 percent off across the sale, and the Meta Quest 3S is 15 percent off with a free $50 Best Buy gift card.
Around the house, the 2026 Google Home Speaker is $80, down from $100, which 9to5Toys flags as an all-time low. The Bose SoundLink Max SE portable Bluetooth speaker is $229 after $120 in savings, the Yale Assure Lock 2 smart lock with Wi-Fi deadbolt is $125 off, and the Skullcandy Crusher ANC 2 headphones are $119.99, down $120. The Lenovo Yoga 7i 16-inch 2-in-1 laptop is $649.99 after $350 off, a WOLFBOX jump starter is $74.99, and a Whirlpool laundry pair is $999.98.
The rest of the sale fills in the gaps: up to $1,100 off select mirrorless cameras, up to $600 off select Android phones, up to $250 off Garmin smartwatches starting at $149.99, up to $200 off fitness and workout recovery gear, up to 40 percent off holiday decor, and BISSELL floor care from $79.99.
Amazon is still beating Best Buy on Apple gear
One honest note before you check out: for Apple products, Amazon is still the cheaper stop this weekend. The AirPods Pro 3 are $199 at Amazon, down from $249, and the AirPods Max 2 are $449, down from $549, undercutting the $70 price drop Best Buy has on the same headphones. The 13-inch M5 MacBook Air starts at $1,099 at Amazon, a $200 saving, with the 16GB/1TB configuration at $1,349, down from $1,599. AirTag 2 trackers are at all-time lows too: $23 for a single tag, down from $29, or $70 for a four-pack, which works out to $17.50 each.
The Apple Watch Ultra 4 is nearly $100 off at Amazon, the new M6 Mac mini is up to $150 off, the Apple HomeView is $289, down from $299, and the Apple Pencil with USB-C is $69, down from $79. If the Best Buy cart already has a TV in it, that is the place to finish. If the list is all Apple, check Amazon first.
How to shop it without missing out
Three practical points. First, the doorbuster prices run through Sunday, November 15, but the stock may not: Best Buy's own guidance says these deals are limited in quantity and can sell out before the sale window closes. Second, check the price on the product page before you buy, because early Black Friday prices move fast and some items are cheaper at a rival store, as the AirPods show. Third, Walmart's early Black Friday event is running at the same time, so the biggest TV and tech deals are worth a two-store comparison before you commit.
The pattern this year is clear: the best prices are not waiting for Black Friday itself. They are landing in weekly drops, Friday by Friday, and the strongest ones sell through. This weekend's drop is the TV round, and the 55-inch OLED at $699.99 is the one to beat.
